I have just read this article, a nice thing to do on a Sunday especially in combination to listening to TMS.
One thing that annoyed me though was this paragraph,
But Tam Fry, National Obesity Forum spokesman, suggested Field was being naïve. "If Professor Field wants a world where everyone assumes personal responsibility, he is living a dream. He appears to have forgotten the 35-40% of our population who live in the same obesogenic environment as he does but simply can't cope with it or have long since given up the unequal struggle. They are the people who are quite unequipped to resist the 24/24 battering of junk food promotion and are easy prey for the marketing men."
I am perhaps being a little hard but I think its a little patronising. It implies that 35-40% of our population are incapable of taking personal responsibility. Sorry your too stupid to take resposibility for the fact that you eat to much. Basically me and you can resist the tempatation to go for McDonalds for the masses cant.